Through UX research, we understand both the customer journey of decision makers, and the real world use cases of the product’s users. We deliver effective user experience design that addresses both target audiences, ensuring products and services meet the needs of end users while demonstrating clear value to managers making purchase decisions.
B2B User Experience Design focuses on products for use by other companies. As a result, actual day-to-day users are often different from sales stakeholders, complicating prioritization for product teams. We employ user-centered design to help understand all user groups, including purchasers, end users, administrators, and support, to help product teams understand the overall needs and goals for the product and make smart decisions. This means working not only with our clients, but also their clients, to uncover how differences between client businesses affects the product. Understanding the context of use for B2B products and services is also crucial — will it be white labeled? Will it be embedded within an intranet? How will users be trained?
Historically, B2B products have prioritized functionality over usability, making for clunky and unpleasant (but mandatory) experiences. B2B customers, meanwhile, increasingly expect the UX to meet the same standards as B2C products they choose to use — products which often need to differentiate themselves on design. As the competitive market in the B2B software space has matured and product users increasingly find a voice in purchase decisions, it’s become essential for B2B products to match B2C products’ ease of use — or be abandoned in favor of simpler options.
B2B UX Design Services
Product Strategy & UX Road Mapping
We help B2B companies prioritize development efforts by creating UX road maps and planning for the design, development, and implementation of enterprise applications.
UX Research & Design Research
Through user-centered research, we understand the people who purchase, use, and manage B2B products and services. We identify user goals and pain points in order to help our clients deliver innovative solutions
UX Organization Design & Team Training
We build, grow, and develop internal UX teams for B2B software teams big and small.
B2B Product Design & Testing
We combine deep expertise in B2B user experience with the business and user goals of our clients to deliver engaging, easy to use information architecture, product workflow, and UI design, including validation across B2B customers.
Interested in our B2B UX Design Services?