You are committed to creating great user experiences (UX). So why is your user interface (UI) a bit messy here, there… or everywhere? You know UI is central to your user experience. But getting everyone to embrace UI standards can be tough.

Investing in UI design can differentiate your business. Leveling-up your company’s user interface design capabilities is more than just buying a product — it’s investing in user-centric thinking as a competitive differentiator. We shape your investments with a rational view of returns, a holistic view of processes, and a deep understanding of what your customers, partners, and teams truly value.

We know how to set design budgets that are both accurate and flexible. Our goal is to help you get the highest return for the budget that makes sense for your business. We find that when we can have open conversations about your budget, we can help you maximize it. We understand your challenges. We help businesses like yours make just-right investments in UI — so your teams can create great UX.

Process

1. Discovery

Requirements gathering: user personas, key use cases, current pain points, business goals, industry best practices.

2. UI/UX audit

Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check, competitive analysis.

3. Wireframes/Layout

Information architecture, UX map, low-fidelity wireframes, draft clickable prototype.

4. Visual concept and style application

Visual direction, mood-boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens. High-fidelity clickable prototype.

5. Motion and iconography

Motion studies of the interface behavior, iconography and illustrations.

6. Assets and guides

A consistent library of UI elements, recommendations for development team, iconography and illustrative guidelines when needed.